Check your Amazon listing and marketing copy before it goes live
Rocky checks every claim in your Amazon listing, product page, social posts, emails and brochures against UK food supplement law, the CAP Code and MHRA rules. He marks each line allowed, needs wording or not allowed, and gives you compliant wording to paste straight back in. £10 for 10 web checks, and your first one is free.
Why it matters
Most supplement complaints and takedowns start with marketing, not the label. A bullet point that says "reduces anxiety", a review that says "cured my joint pain", or a "clinically proven" title can lead to an ASA ruling, a Trading Standards letter or an Amazon listing removal. The rules are the same as on pack: health claims must be on the GB register and meet its conditions, and nothing can suggest the product treats, prevents or cures a disease.
What Rocky checks
- Health and nutrition claims against the GB register, including the conditions of use and the minimum amounts.
- Medicinal and disease claims, including anxiety, sleep, joint pain, immunity against illness and weight loss, under the Human Medicines Regulations and the MHRA Blue Guide.
- The CAP Code: sections 15 (food supplements), 12 (health) and 3 (misleading advertising), including testimonials, influencer posts, "doctor recommended", "No. 1" and "clinically proven".
- Marketing terms such as natural, pure, clean, organic and vegan.
- Your listing against your label: ingredients, amounts, servings, warnings, allergens and claims must match the pack.
A real example
We ran a typical ashwagandha listing through a web check. Here are five of the lines Rocky flagged, with his suggested wording.
| Listing said | Result | Rocky's suggestion |
|---|---|---|
| "Clinically proven stress relief and anxiety support" | ✕ Medicinal claim | "Ashwagandha KSM-66 food supplement, 1000 mg per daily serving" |
| "Boosts testosterone" | ✕ Unauthorised claim | Remove: there's no authorised wording for this. |
| "Doctor recommended" | ✕ Not allowed in claims | Remove. |
| "Safe for everyone including pregnant women" | ✕ Misleading safety claim | "Not suitable for pregnant or breastfeeding women or children." |
| "Packed with vitamin C for immunity and energy" | ! Needs the authorised wording | "Contains vitamin C, which contributes to the normal function of the immune system and to the reduction of tiredness and fatigue." |
How it works
- Open Check marketing in the app and choose what you're checking: an Amazon listing, a web page, a social post, an email or a brochure.
- Paste the text, add a page address, or upload screenshots or a PDF. For Amazon, paste the title, bullet points and description.
- Optionally choose a label you've already checked, so Rocky compares the listing with the pack.
- In about a minute, get each line marked with the rule behind it and compliant wording you can copy. Edit, then re-check free.
Price
Web checks cost £10 for 10, they never expire, and each includes a free re-check after you edit. Every account gets one free web check to try. Web checks are separate from packaging checks.
Questions
Can Rocky read my Amazon listing from its link?
No. Amazon blocks automated readers, so paste the title, bullet points and description, or upload screenshots. Most other websites can be read from their address.
Does it check Amazon's own supplement policies?
No. Amazon's internal policy isn't public. Rocky checks your listing against UK law and advertising rules, which Amazon expects sellers to meet, and tells you where the listing doesn't match your label.
Is this legal advice?
No. It's an automated pre-check that catches problems before you publish. You remain responsible for your marketing. For complex questions, speak to a food law specialist.
Check your listing
Paste your listing or marketing copy and get every claim checked in about a minute, with compliant wording to copy. Your first web check is free.
ProofMyLabel is an automated pre-check, not regulatory sign-off or legal advice. The food business operator remains responsible for its marketing.