:root{
  --mat:#e9edf1;      /* proofing mat */
  --stock:#ffffff;    /* label stock */
  --ink:#1c2a3a;      /* print ink */
  --ink-soft:#4d5b6a;
  --rule:#c9d1da;
  --pass:#21714a;
  --warn:#9a6200;
  --fail:#b3122e;
  --focus:#1f5fd1;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:1rem}
body{margin:0;background:var(--mat);color:var(--ink);font-family:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;font-variation-settings:"wdth" 100;font-size:1.0625rem;line-height:1.55}
a{color:var(--ink)}
a:focus-visible,button:focus-visible,input:focus-visible,summary:focus-visible{outline:3px solid var(--focus);outline-offset:2px}
.wrap{max-width:72rem;margin:0 auto;padding:1.5rem 1.25rem 3rem}

/* header */
header.top{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-bottom:2.5rem}
.logo{display:block;line-height:0;flex:none}
.logo img{height:32px;width:auto}
nav.main{display:flex;align-items:center;gap:1.4rem;font-size:.95rem}
nav.main a{text-decoration:none;font-weight:600}
nav.main a:hover{text-decoration:underline;text-underline-offset:3px}
nav.main a[aria-current=page]{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px}
nav.main a.join{border:2px solid var(--ink);border-radius:4px;padding:.4rem .75rem}
nav.main a.join:hover{background:var(--ink);color:#fff;text-decoration:none}
nav.main .short{display:none}

/* type */
h1{font-weight:780;font-variation-settings:"wdth" 72;font-size:clamp(2.4rem,5.4vw,4.1rem);line-height:1.02;letter-spacing:-.015em;margin:0 0 1.25rem;max-width:15ch}
h2{font-weight:760;font-variation-settings:"wdth" 75;font-size:1.9rem;line-height:1.1;margin:0}
h3{font-weight:720;font-variation-settings:"wdth" 85;font-size:1.15rem;line-height:1.25;margin:0 0 .3rem}
.lede{font-size:1.15rem;color:var(--ink-soft);max-width:36rem;margin:0 0 2rem}
.soft{color:var(--ink-soft)}

/* hero */
.hero{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:3.5rem;align-items:center}

/* sign-up form */
form.signup{max-width:30rem}
label.field{display:block;font-weight:600;margin-bottom:.4rem}
.row{display:flex;gap:.5rem;flex-wrap:wrap}
input[type=email]{flex:1 1 15rem;min-width:0;font:inherit;padding:.8rem .9rem;border:2px solid var(--ink);border-radius:4px;background:var(--stock);color:var(--ink)}
button{font:inherit;font-weight:700;padding:.8rem 1.2rem;border:2px solid var(--ink);border-radius:4px;background:var(--ink);color:#fff;cursor:pointer}
button[disabled]{opacity:.6;cursor:progress}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.small{font-size:.92rem;color:var(--ink-soft);margin:.75rem 0 0}
.msg{margin:.9rem 0 0;font-weight:600;min-height:1.5em}
.msg.ok{color:var(--pass)}
.msg.err{color:var(--fail)}

/* printed matter on the mat: crop marks around anything that is "a proof" */
.proof{position:relative;padding:2.25rem;margin:0}
.crop{position:absolute;width:1.6rem;height:1.6rem;border-color:var(--ink);border-style:solid;border-width:0;opacity:.55}
.crop.tl{top:0;left:0;border-top-width:1px;border-left-width:1px}
.crop.tr{top:0;right:0;border-top-width:1px;border-right-width:1px}
.crop.bl{bottom:0;left:0;border-bottom-width:1px;border-left-width:1px}
.crop.br{bottom:0;right:0;border-bottom-width:1px;border-right-width:1px}
.sheet{background:var(--stock);border-radius:2px;box-shadow:0 1px 0 var(--rule),0 18px 40px -24px rgba(28,42,58,.45)}

/* the example label */
.label{padding:1.6rem 1.5rem 1.4rem;font-variation-settings:"wdth" 88}
.label .brand{font-size:.8rem;font-weight:600;letter-spacing:.04em;color:var(--ink-soft)}
.label .name{font-weight:800;font-variation-settings:"wdth" 64;font-size:2.1rem;line-height:1;margin:.3rem 0 .25rem}
.label .sub{font-size:.95rem;margin:0 0 1rem}
.label p{margin:.5rem 0;font-size:.82rem;line-height:1.45}
.label .tiny{font-size:.62rem;line-height:1.35;color:#3d4955}
.label .net{display:flex;justify-content:space-between;border-top:1px solid var(--ink);margin-top:1rem;padding-top:.5rem;font-weight:700;font-size:.9rem}
mark{background:none;color:inherit;padding:0 .1em;border-radius:2px}
mark.pass{box-shadow:inset 0 -2px 0 var(--pass)}
mark.fail{box-shadow:inset 0 -2px 0 var(--fail);text-decoration:line-through;text-decoration-color:var(--fail)}
.pin{display:inline-grid;place-items:center;width:1.15rem;height:1.15rem;border-radius:50%;color:#fff;font-size:.68rem;font-weight:800;vertical-align:.1em;margin-left:.15rem;font-variation-settings:"wdth" 100;flex:none}
.pin.pass{background:var(--pass)}.pin.warn{background:var(--warn)}.pin.fail{background:var(--fail)}
.notes{list-style:none;margin:1.25rem 0 0;padding:0;display:grid;gap:.55rem}
.notes li{display:grid;grid-template-columns:auto 1fr;gap:.6rem;align-items:start;font-size:.9rem;line-height:1.4}
.notes li .pin{margin:0;width:1.35rem;height:1.35rem;font-size:.75rem}
.notes .ref{color:var(--ink-soft)}

/* sections: a heavy ink rule opens each one, heading on the left */
.band{margin-top:5rem;border-top:2px solid var(--ink);padding-top:1.5rem;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:2.5rem}
.band > .intro p{margin:.8rem 0 0;color:var(--ink-soft)}
dl.areas{margin:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.4rem 2rem}
dt{font-weight:700}
dd{margin:.2rem 0 0;color:var(--ink-soft);font-size:.98rem}

/* pack formats */
ul.packs{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.5rem 1rem}
ul.packs li{display:grid;grid-template-columns:3.25rem 1fr;gap:.85rem;align-items:center;font-weight:650;line-height:1.25}
ul.packs svg{width:3.25rem;height:3.25rem;color:var(--ink)}
ul.packs small{display:block;font-weight:400;color:var(--ink-soft);font-size:.88rem}

/* steps: a real sequence, so numbered */
ol.steps{list-style:none;margin:0;padding:0;counter-reset:s;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.6rem 2rem}
ol.steps li{counter-increment:s;display:grid;grid-template-columns:2.4rem 1fr;gap:.2rem .9rem}
ol.steps li::before{content:counter(s);grid-row:span 2;font-weight:800;font-variation-settings:"wdth" 62;font-size:2.4rem;line-height:.9;color:var(--ink)}
ol.steps p{margin:0;color:var(--ink-soft)}

/* report preview */
.report{display:grid;grid-template-columns:minmax(0,24rem) minmax(0,1fr);gap:2.5rem;align-items:start}
.page{padding:0 0 1.1rem;font-size:.8rem;line-height:1.35}
.page .bar{background:var(--ink);color:#fff;padding:.9rem 1rem .8rem;border-radius:2px 2px 0 0}
.page .bar b{display:block;font-variation-settings:"wdth" 75;font-size:1.05rem;font-weight:780}
.page .bar span{opacity:.8}
.page .verdict{display:flex;align-items:center;gap:.6rem;margin:1rem 1rem .8rem;padding:.55rem .7rem;border-left:4px solid var(--fail);background:#fbeef0;font-weight:700}
.page table{border-collapse:collapse;width:calc(100% - 2rem);margin:0 1rem}
.page td{padding:.42rem 0;border-bottom:1px solid var(--rule)}
.page td:last-child{text-align:right;white-space:nowrap}
.tl{display:inline-flex;align-items:center;gap:.35rem;font-weight:700}
.tl::before{content:"";width:.7rem;height:.7rem;border-radius:50%;background:currentColor}
.tl.pass{color:var(--pass)}.tl.warn{color:var(--warn)}.tl.fail{color:var(--fail)}
ul.ticks{list-style:none;margin:0;padding:0;display:grid;gap:.7rem}
ul.ticks li{display:grid;grid-template-columns:auto 1fr;gap:.6rem;align-items:start}
ul.ticks li .pin{margin:.2rem 0 0}
.aside{margin-top:1.4rem;padding-top:1rem;border-top:1px solid var(--rule);color:var(--ink-soft);font-size:.95rem}

/* price */
.price{font-weight:800;font-variation-settings:"wdth" 62;font-size:clamp(3.6rem,10vw,6.5rem);line-height:.9;letter-spacing:-.02em;margin:0}
.price small{font-size:.3em;font-weight:650;font-variation-settings:"wdth" 90;letter-spacing:0;margin-left:.2em;color:var(--ink-soft)}
.quote{display:flex;flex-wrap:wrap;align-items:baseline;gap:.4rem 1.5rem;margin-top:.5rem}
.cta-link{font-weight:700}

/* five proofs: one per piece of packaging, each with its check and re-check */
.five{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:1rem;margin:0;padding:0;list-style:none}
.five li{position:relative;padding:1.1rem}
.five .crop{width:.9rem;height:.9rem}
.five .card{padding:1rem .8rem .9rem;text-align:center}
.five svg{width:3rem;height:3rem;display:block;margin:0 auto .6rem}
.five .n{font-weight:720;font-variation-settings:"wdth" 80;font-size:.95rem;margin-bottom:.55rem}
.five .marks{display:grid;gap:.3rem;justify-items:start;max-width:7.2rem;margin:0 auto;font-size:.85rem}
.five .marks span{display:flex;align-items:center;gap:.4rem}
.five .marks .pin{margin:0}
.caption{margin:.9rem 0 0;font-weight:650}

/* FAQ */
.faq details{border-bottom:1px solid var(--rule);padding:.9rem 0}
.faq details:first-child{border-top:1px solid var(--rule)}
.faq summary{cursor:pointer;font-weight:700;list-style:none;display:flex;justify-content:space-between;gap:1rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:800;font-size:1.2rem;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:.6rem 0 0;color:var(--ink-soft);max-width:44rem}

/* closing call to action */
.closer{margin-top:5rem;border-top:2px solid var(--ink);padding-top:1.5rem;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:2.5rem;align-items:start}

footer{margin-top:4rem;padding-top:1.25rem;border-top:1px solid var(--rule);font-size:.9rem;color:var(--ink-soft);display:flex;flex-wrap:wrap;gap:.5rem 2rem;justify-content:space-between}
footer nav{display:flex;gap:1.2rem;flex-wrap:wrap}

@media (max-width:960px){
  .five{grid-template-columns:repeat(3,minmax(0,1fr))}
}
@media (max-width:860px){
  .hero{grid-template-columns:1fr;gap:2rem}
  .proof{padding:1.6rem}
  .band,.closer{grid-template-columns:1fr;gap:1.25rem;margin-top:3.5rem}
  .report{grid-template-columns:1fr}
  ul.packs{grid-template-columns:repeat(2,minmax(0,1fr))}
  nav.main .wide{display:none}
}
@media (max-width:540px){
  dl.areas,ol.steps{grid-template-columns:1fr}
  ul.packs{grid-template-columns:1fr}
  .five{grid-template-columns:repeat(2,minmax(0,1fr))}
  button{width:100%}
  nav.main{gap:.9rem}
  nav.main a.join{padding:.35rem .6rem}
  nav.main .long{display:none}
  nav.main .short{display:inline}
}
@media (prefers-reduced-motion:no-preference){
  .notes li{opacity:0;transform:translateY(4px);animation:note .35s ease-out forwards}
  .notes li:nth-child(1){animation-delay:.5s}
  .notes li:nth-child(2){animation-delay:.9s}
  .notes li:nth-child(3){animation-delay:1.3s}
  @keyframes note{to{opacity:1;transform:none}}
}